Big Data in retail: predictive analytics as a tool to forecast customer experience - Information portal

Big Data in retail: predictive analytics as a tool to forecast customer experience

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01.04.2020

Big Data in retail: predictive analytics as a tool to forecast customer experience

According to PWC forecasts, customer data analytics will become a key tool to forecast revenue growth and profitability in 2020. Danila Naumov, Head of Data Management, Utkonos ONLINE, talks about models recommended for this retail segment.
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