E-commerce in FMCG: new challenges and new trends
E-commerce in FMCG: new challenges and new trends
Since 2016, the FMCG sector has been obviously demonstrating its growth in most categories. Experts note that the retail business growth in the non-food segment is driven, to a great extent, by the implementation of an omnichannel model. Ingolf Brown, Vice President, Sales and Marketing, Essity, analyzes key e-commerce trends in this segment.