The Novosibirsk based Kuzina confectionery chain came to Moscow five years ago. Since then, the chain has been conquering the market successfully. We talked with Evgenia Golovkova, Kuzina Managing Partner, to learn what advantages allow the firm to be unafraid of competitors, whether or not the expectations of the Moscow and Siberian public differ, and what difficulties may be faced by the companies wishing to launch their own production.