M.Club loyalty programme as part of the ONE RETAIL strategy: a pivot to personalization - Information portal

M.Club loyalty programme as part of the ONE RETAIL strategy: a pivot to personalization

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01.04.2020

M.Club loyalty programme as part of the ONE RETAIL strategy: a pivot to personalization

Last autumn, M.Video renovated its loyalty programme dramatically. The reasons for the modernization, key changes in the terms and conditions, customer reactions and experiments in the field of personalized offers were discussed by Retail & Loyalty with Natalia Kuznetsova, Head of CRM and Loyalty at M.Video.
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