M.Club loyalty programme as part of the ONE RETAIL strategy: a pivot to personalization
M.Club loyalty programme as part of the ONE RETAIL strategy: a pivot to personalization
Last autumn, M.Video renovated its loyalty programme dramatically. The reasons for the modernization, key changes in the terms and conditions, customer reactions and experiments in the field of personalized offers were discussed by Retail & Loyalty with Natalia Kuznetsova, Head of CRM and Loyalty at M.Video.
'beono:banner_rotation' is not a component
'beono:banner_rotation' is not a component
Events
| from 6.06.2021 to 8.06.2021 NRF 2021 | ||
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| from 30.11.2021 to 2.11.2021 Trustech 2021 | ||
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