At first, the founder of the Esh Derevenskoye (Enjoy farm diet) service picked up the foodstuff from suppliers and delivered orders to customers himself. Now the company's monthly revenue is about 30 million rubles. We talked with Ilya Elpanov about the history of the project, the specific features of its concept, relations with suppliers and customers, the specifics of working in various promotion channels and the interpretation of the food technology concept.