Useful innovations: a healthy snack culture as a trend for millennials - Information portal

Useful innovations: a healthy snack culture as a trend for millennials

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15.07.2020

Useful innovations: a healthy snack culture as a trend for millennials

Alexandra Gudimova, Founder of the Bionova brand, Novaprodukt AG, discusses the trends in the development of the healthy lifestyle category, the specifics of product promotion without substantial campaign budgets, the dangers of price wars and the importance of constant improving of the most ideal products.
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