Yummy United: products for children, invented by children
Yummy United: products for children, invented by children
Yummy United is a company broadly managed by children through permanent Children's Board of Directors, consisting of kids aged 8–12 and regularly re-elected. Yummy United co-founder Roman Glebov talks about the project history and concept, the product development stages, the specifics of promoting the new brand on the market and the role of children in the company's business processes.