How large companies bring regional suppliers to the market: Leroy Merlin’s case
How large companies bring regional suppliers to the market: Leroy Merlin’s case
Ilya Prokofiev, Private Label Development Director at Leroy Merlin, tells us how the company cooperates with private label suppliers in the kitchen category, how they form a list of items for production within the private label category, how they select such manufacturers and how the work with a large retailer affects business partners.
