Formula for success: how to build a career in fashion and win a victory over conservatism
Formula for success: how to build a career in fashion and win a victory over conservatism
More than 10 years ago, Sofia Kofmann, the founder of the behipo.com lifestyle platform, headed the strategic approach to the TOM TAILOR brand development in Russia. How did she manage to build a meteoric career in a conservative company and why is global fashion faced with a midlife crisis?