Consumer values in brand strategies: how the buying behaviour is changing the face of retail
Consumer values in brand strategies: how the buying behaviour is changing the face of retail
Why retailers should not ignore the needs of the zoomers, what new consumption patterns have emerged recently, and what innovative retail solutions have proved to be the most successful response to the challenges of the time – these issues were discussed with Alexander Yudin, Managing Director, Head of Customer Relations in Consumer&Retail Sector, Sberbank.
