JYSK in Russia: the first months turned out to be successful for the chain - Information portal

JYSK in Russia: the first months turned out to be successful for the chain

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23.12.2020

JYSK in Russia: the first months turned out to be successful for the chain

We talked to Igor Raich, CEO of JYSK Russia, and Kamila Kadyrova, Sales and Marketing Manager at JYSK Russia, about the results of the first months of operation in Russia, the prospects for launching online sales and the differences in the consumer mentality of Europeans and Russians.
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