How to reduce the defected products return to suppliers without compromising on quality: the Yuvelirochka case - Information portal

How to reduce the defected products return to suppliers without compromising on quality: the Yuvelirochka case

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23.12.2020

How to reduce the defected products return to suppliers without compromising on quality: the Yuvelirochka case

Chief Operating Officer Oksana Belina and General Director Oksana Telbukova, Yuvelirochka, a jewellery online and TV-store, discuss how the retailer managed to reduce the number of product returns to suppliers from 20% to 5% in 3 years, while retaining the pool of suppliers and maintaining the quality level.
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