How to reduce the defected products return to suppliers without compromising on quality: the Yuvelirochka case
How to reduce the defected products return to suppliers without compromising on quality: the Yuvelirochka case
Chief Operating Officer Oksana Belina and General Director Oksana Telbukova, Yuvelirochka, a jewellery online and TV-store, discuss how the retailer managed to reduce the number of product returns to suppliers from 20% to 5% in 3 years, while retaining the pool of suppliers and maintaining the quality level.